Founder Protection Guides
Everything startup founders need to know about key man insurance, buy-sell agreements, and protecting the company you've built. Written in founder language, not insurance jargon.
Protect your startup from losing key people
Key Man Insurance for Startups: The Complete Guide
Everything founders need to know — why investors require it, how it works with your cap table, and how to get covered in 30 days.
Cost GuideHow Much Does Key Man Insurance Cost for Startups?
Real cost ranges by founder age, health, and coverage amount. Most founders pay less than their Slack bill.
Decision FrameworkDo Startups Need Key Man Insurance?
A practical scoring method for founders who aren't sure if they need coverage yet.
Investor GuideKey Man Insurance and Your Term Sheet
Your investors just required key man coverage. Here's what that clause means and how to comply fast.
Due DiligenceSeries A Insurance Requirements
Every insurance requirement you'll encounter during Series A due diligence — and how to handle them.
VC GuideKey Man Insurance for Venture-Backed Companies
Why VCs require it, standard coverage levels by round, and how to structure coverage that satisfies investors.
ScenarioYour CTO Dies Tomorrow. What Happens?
The specific operational, technical, and financial fallout when a startup loses its CTO.
ScenarioStartup Founder Disability Protection
Disability is harder than death — the founder can't work but still owns equity.
PlanningBusiness Continuity Planning for Startups
You have disaster recovery for servers. Do you have it for your founding team?
AssessmentKey Person Risk Assessment
A practical framework for identifying single points of failure in your team.
RetentionProtect Against Key Employee Poaching
Use insurance as a recruitment and retention tool — not just protection.
Protect your equity and structure fair exits
Buy-Sell Agreements for Startup Founders
How buy-sell agreements prevent ownership disasters — death, disability, departure, and divorce.
ScenarioWhat Happens When a Cofounder Dies?
The equity, legal, and operational fallout when a cofounder dies without protection.
Exit GuideCofounder Exit Agreement Guide
How to structure a fair departure — good leaver, bad leaver, and everything in between.
EquityFounder Vesting and Death: What Happens to Equity
The intersection of vesting schedules, death, and estate law for startup founders.
Find the right protection for your startup
Best Key Man Insurance for Startups in 2026
What criteria actually matter when choosing key man insurance — and the questions to ask any provider.
ComparisonStartup Specialist vs Generic Insurance Agent
Why a startup-focused specialist matters more than the carrier name on the policy.
ProcessHow Founders Get Protected
The full walkthrough from first call to active coverage. No mystery, no surprises.
Understand the differences
Key Man Insurance vs D&O Insurance
Different risks, different products. Most startups need both — here's why.
ComparisonBuy-Sell Agreement vs Operating Agreement
Why your operating agreement doesn't replace a buy-sell agreement.
ComparisonKey Man Insurance vs Personal Life Insurance
One pays your company. The other pays your family. You need both.
Assess your risk
Key Person Risk Assessment
A 2-minute assessment that identifies your startup's single points of failure and quantifies your risk exposure.
FAQFrequently Asked Questions
Straight answers to the questions startup founders actually ask about key man insurance and buy-sell agreements.
ChecklistFounder Protection Checklist
The complete checklist — insurance, legal, operational, financial, and estate planning. Print it and check it off.
Don't let your
biggest asset
become your
biggest liability
Every day without key man insurance is a day your investors are exposed. Let's fix that with a free risk assessment.